IGR Index™: the benchmark for iGaming brand demand

The IGR Index is a proprietary score developed by iGamRadar. It measures how much real player interest a brand attracts in each country, on a single scale from 0 to 100.

How it is built

1
Open-source intelligence
We continuously collect public search-demand signals for thousands of iGaming brands, country by country and month by month.
2
AI-assisted processing
Our models clean the data, separate brand intent from noise, and match brand names across spellings, languages and mirror domains.
3
Unified scoring
Every brand is normalized to the same 0–100 scale, which makes brands, markets and time periods directly comparable.

What it tells you

The index reveals market momentum — which brands are gaining ground, which are losing player interest, and where demand for them is concentrated.

What it is not

The IGR Index is not a traffic counter or a revenue estimate. It is an independent indicator of relative brand strength, built for comparison.