Australia iGaming Market
Offshore % · by SV
New this month
+5
added in October · see the list
Fastest growing
▲ 226
brand shown with access
Top casino & betting brands in Australia
Oct 2026- —450K/mo0.0%
- —823K/mo0.0%
- —40.5K/mo-18%
| # | Trend | Brand | iGR IndexIGR Index™ — a proprietary 0–100 score of brand demand in a given market. Built on open-source search signals and refined by AI, it shows how a brand performs against its competitors. | DemandSearch volume / mo |
|---|---|---|---|---|
| 1 | — | TabBetting | 450K 0.0% | |
| 2 | — | SportsBetBetting | 823K 0.0% | |
| 3 | — | StakeCasino + Betting | 40.5K -18% |
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Key metrics for the Australia iGaming market
- Population: ~27 million
- Casino and betting brands ranked: 370
- Combined brand search volume: 2.9M
- Rank by number of brands: #7 of 142
- Regulator: ACMA
- Online gambling status: licensed market
Market analysis in Australia
iGamRadar tracks 370 casino and betting brands in Australia, with a combined brand search volume of 2.9M. This places Australia at #7 of 142 markets by the number of brands tracked.
Under the Interactive Gambling Act 2001 online casino is prohibited, while online wagering on sports and racing is legal. Most bookmakers are licensed in the Northern Territory, and ACMA blocks illegal offshore sites. Credit cards were banned for online wagering in 2024.
For operators and affiliates this is a licensed, competitive market: entry requires a local licence, and the ranking above shows which brands capture the most search demand.
Popular games in Australia
Horse racing and sports betting on AFL and NRL dominate, while pokies remain the most popular casino product.