Brazil iGaming Market

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Top casino & betting brands in Brazil

Oct 2026
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Key metrics for the Brazil iGaming market

  • Population: 213 million
  • Players who bet online every month: 22 million (source)
  • Player gender split: 62% / 38% (male / female)
  • Average CPA rate: USD 30–40
  • Average FD: ~$6.84
  • Average ARPU: ~$9.90
  • OutRate: ~70%

Market analysis

Brazil is a market where gambling websites sometimes get more traffic than adult websites (according to Aposta Legal Brasil). It is a nation that truly loves to play.

Nevertheless, after the boom of 2023–2024, many operators lost interest in the market after running into serious questions about profitability. With an OutRate (the ratio of withdrawals to deposits) of 70%, Brazilian players are highly toxic, and an operator can still be in the red after its first months of operation.

Casino regulation arrived in the market quite late, on January 1, 2025, but already in 2026, right before the presidential election, a full ban on gambling and sports betting was introduced. The ban is still being assessed and may be reconsidered in the future.

Popular games in Brazil

Besides the classic Aviator, Gates of Olympus and Sweet Bonanza, the market has traditionally been led by PG Soft games whose titles start with “Fortune”, such as Fortune Tiger, Fortune Rabbit and others.