Italy iGaming Market
Offshore % · by SV
Fastest growing
▲ 206
brand shown with access
Top casino & betting brands in Italy
Oct 2026- —4.1M/mo—
- ▲ 12.2M/mo—
- ▲ 14.1M/mo—
| # | Trend | Brand | iGR IndexIGR Index™ — a proprietary 0–100 score of brand demand in a given market. Built on open-source search signals and refined by AI, it shows how a brand performs against its competitors. | DemandSearch volume / mo |
|---|---|---|---|---|
| 1 | — | SisalCasino + Betting | 4.1M — | |
| 2 | ▲ 1 | SnaiCasino + Betting | 2.2M — | |
| 3 | ▲ 1 | BetFlagCasino + Betting | 4.1M — |
Unlock the full Italy index
You’re seeing the top 3 of 224 brands. A free account opens the top 5 in every market — and Pro opens every brand.
Create a free account- ▪ Top 5 in every market
- ▪ Free forever
- ▪ No card required
Free account · Upgrade to Pro anytime
Key metrics for the Italy iGaming market
- Population: ~59 million
- Casino and betting brands ranked: 235
- Combined brand search volume: 36M
- Rank by number of brands: #16 of 142
- Regulator: ADM
- Online gambling status: licensed market
Market analysis in Italy
iGamRadar tracks 235 casino and betting brands in Italy, with a combined brand search volume of 36M. This places Italy at #16 of 142 markets by the number of brands tracked.
Online gambling is licensed by the Customs and Monopolies Agency (ADM). A new concession regime with higher licence fees came into force in 2025.
For operators and affiliates this is a licensed, competitive market: entry requires a local licence, and the ranking above shows which brands capture the most search demand.
Popular games in Italy
Sports betting on Serie A, online slots, bingo and poker make up the bulk of demand.