New Zealand iGaming Market
Offshore % · by SV
New this month
+1
added in October · see the list
Fastest growing
▲ 66
brand shown with access
Top casino & betting brands in New Zealand
Oct 2026- —165K/mo0.0%
- —450K/mo0.0%
- —135K/mo-18%
| # | Trend | Brand | iGR IndexIGR Index™ — a proprietary 0–100 score of brand demand in a given market. Built on open-source search signals and refined by AI, it shows how a brand performs against its competitors. | DemandSearch volume / mo |
|---|---|---|---|---|
| 1 | — | TABBetting | 165K 0.0% | |
| 2 | — | JackpotCityCasino | 450K 0.0% | |
| 3 | — | Spin CasinoCasino | 135K -18% |
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Key metrics for the New Zealand iGaming market
- Population: ~5.3 million
- Casino and betting brands ranked: 168
- Combined brand search volume: 1.7M
- Rank by number of brands: #26 of 142
- Regulator: Department of Internal Affairs
- Online gambling status: regulatory reform in progress
Market analysis in New Zealand
iGamRadar tracks 168 casino and betting brands in New Zealand, with a combined brand search volume of 1.7M. This places New Zealand at #26 of 142 markets by the number of brands tracked.
New Zealand is introducing a licensing regime for online casino with a limited number of licences, while TAB NZ keeps sports and racing betting.
The rules are changing, so brand demand data helps operators and suppliers prepare for the new regime and see which brands are best placed.
Popular games in New Zealand
Rugby and horse racing betting lead, while pokies remain the most popular casino product.